Experiential & Influencer

Sphere Las Vegas case study: redefining immersive entertainment and branded experiences

Sphere Las Vegas case study: redefining immersive entertainment and branded experiences. The challenge: Elevating the future of live entertainment. Sphere Las Vegas, the world’s most advanced immersive entertainment venue, set out to transform how audiences experience live events, cultural icons, and branded storytelling. With groundbreaking technology—including a 15-meter holographic wall, Hypervsn 3D displays, and interactive […]

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Live concert stage setup on USS Iowa deck for first responders benefit, designed and produced by Evolution, an experiential marketing agency handling live activations and premieres.

Rock for Responders case study: honoring first responders with legendary rock concert & strategic marketing

Rock for Responders case study: Honoring first responders with legendary rock concert & strategic marketing. https://vimeo.com/1070409408/6851bdc615https://vimeo.com/1070432675/71092d9602https://vimeo.com/1070432651/2d34033ba0 The challenge: Honoring First Responders with a concert broadcast and social campaign. Following the Palisades and Eaton Canyon wildfires, the USS Iowa Museum partnered with Outlier Group to stage a benefit concert celebrating the first responders who protected Los

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Influencer participating in Top Gun: Maverick flight experience stunt, designed and produced by Evolution, an experiential marketing agency handling live activations and premieres.

Top Gun: Maverick case study: how Paramount used immersive influencer marketing to elevate a global film launch

Top Gun: Maverick case study: how Paramount used immersive influencer marketing to elevate a global film launch. https://vimeo.com/746998029 The challenge: Reigniting the Top Gun legacy for a new era. As Paramount prepared for the digital release of Top Gun: Maverick, the studio faced the challenge of reigniting the Top Gun legacy for nostalgic fans while

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Netflix Bird Box

Netflix Bird Box case study: turning a hit film into an immersive experience

Netflix Bird Box case study: turning a hit film into an immersive experience. The challenge: Bringing a dystopian world into the real one. To promote Netflix’s breakout film Bird Box, the goal was to give audiences a visceral glimpse into its unsettling, post-apocalyptic world. Rather than relying on traditional trailers or key art, Netflix wanted

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Porsche 911 driving experience for Transformers: Rise of the Beasts promotional event, produced by Evolution, a Los Angeles entertainment marketing agency specializing in theatrical releases and streaming campaigns.

Rise of the Beasts case study: Paramount’s high-octane influencer activation with Porsche

Transformers: Rise of the Beasts case study: Paramount’s high-octane influencer activation with Porsche. https://vimeo.com/872021110 The challenge: Creating a cinematic, PR-driven fan experience. To build momentum for Transformers: Rise of the Beasts, Paramount set out to design a bold promotional activation that could connect fans and influencers through high-impact experiential marketing. With the Autobot “Mirage” represented as

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Planet of the Apes case study: immersive queue video for a themed ride experience

Planet of the Apes Resorts World Genting case study: immersive queue video for a themed ride experience. https://vimeo.com/784843032/82cc6894c2 The challenge: Extending a beloved film into live entertainment. For Resorts World Genting, the Planet of the Apes ride needed a queue experience that did more than fill time. It had to pull visitors into the franchise’s

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NOS Energy Drink case study: “With This NOS I Will” experiential campaign

NOS Energy Drink case study: “With this NOS I will” experiential campaign. https://vimeo.com/145302316?fl=pl&fe=cm The challenge: Turning fan engagement into real-world action. NOS Energy Drink wanted to launch a campaign that went beyond traditional advertising. The goal was to transform fan participation into something tangible, cinematic, and unmistakably on-brand. Rather than staged hype, NOS needed an

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Mission: Impossible Fallout Tom Cruise

Mission: Impossible – Fallout case study: turning stunts into an influencer experience

Mission: Impossible – Fallout case study: turning stunts into an influencer experience. https://vimeo.com/374738082 The challenge: Translating iconic stunts into real-world excitement. For Mission: Impossible – Fallout, Paramount Studios faced a rare opportunity. With Tom Cruise famously performing his own high-risk stunts, the marketing challenge was clear: how to authentically translate that adrenaline and credibility into

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Avengers S.T.A.T.I.O.N.

Avengers S.T.A.T.I.O.N. case study: powering a global experiential exhibition

Avengers S.T.A.T.I.O.N. case study: powering a global experiential exhibition. https://vimeo.com/207859704 The challenge: High-profile talent, tight timelines, global stakes. As Victory Hill Exhibitions prepared to launch Avengers S.T.A.T.I.O.N., a large-scale immersive exhibition debuting on the Las Vegas Strip, time was the biggest constraint. With the premiere approaching fast, the creative team needed to capture original content

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