Planet of the Apes Resorts World Genting case study: immersive queue video for a themed ride experience.
The challenge:
Extending a beloved film into live entertainment.
For Resorts World Genting, the Planet of the Apes ride needed a queue experience that did more than fill time. It had to pull visitors into the franchise’s post-apocalyptic world before the ride even began. Partnering with Pure Imagination Studios, the mandate for Evolution was clear: create a cinematic queue video that authentically matched the look, tone, and scale of the films. With a passionate global fanbase, even small deviations from the source material would break immersion, making authenticity non-negotiable.
Our solution:
Authentic production and cinematic world-building.
Evolution approached the project with a singular focus on immersive storytelling and visual accuracy. Through meticulous set builds, custom props, and wardrobe design, we recreated the film’s aesthetic in a way that felt lived-in and believable.
To elevate realism, the production featured lifelike chimpanzees created by WETA, whose work brought immediate cinematic credibility to the piece. Our role centered on precision across set design, production execution, and visual continuity, ensuring the queue video felt like a seamless extension of the Planet of the Apes universe rather than a standalone pre-show.
The result:
A queue experience fans instantly connected with.
The finished queue video successfully immersed guests in the world of Planet of the Apes, setting the tone for the ride and enhancing the overall attraction experience. Audience response was overwhelmingly positive, with fans praising the realism and fidelity to the films.
For Resorts World Genting, the project delivered more than atmosphere. It reinforced the attraction’s authenticity, strengthened fan engagement, and elevated the resort’s reputation for world-class themed entertainment. The project stands as a clear example of how entertainment marketing and experiential production can transform branded environments into unforgettable audience experiences.
Client: 20th Century Studios
Agency: Pure Imagination Studios
Production: Evolution
Director: Dave Coleman
Producer: Mark Shockley
