NEX Playground case study: launching family gaming innovation with active play marketing
NEX Playground case study: launching family gaming innovation with active play marketing. https://vimeo.com/1036554269/2e27966948 The challenge: Differentiating NEX in a crowded gaming market. NEX Playground, a pioneering motion-based gaming company, set out to launch its family-oriented active play system with the debut of its Miraculous Ladybug game. The challenge was positioning the brand in a saturated […]
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