Transformers: Rise of the Beasts
Porsche Driving Influencer Experience
Paramount Studios
Challenge
Paramount needed a cinematic, PR-focused activation to build momentum for Transformers: Rise of the Beasts—connecting fans and influencers through high-impact experiential content. With the film’s Autobot “Mirage” embodied as a classic Porsche 911, the campaign required a promotional event that could blend driving adrenaline, social storytelling, and brand synergy—all with fast turnaround and creative control.
Solution
Evolution partnered with Paramount to produce an influencer-driven activation at the Porsche Experience Center in Los Angeles. Working alongside 2nd Unit Director James Madigan, we captured an all-day driving event featuring over two dozen creators. With drone units, car-mounted GoPros, roaming interviews, and track-side rigs, we documented the full experience with cinematic coverage designed for fast, multi-platform rollout. From scouting and scheduling to building production and post workflows, Evolution led the creative capture and delivery of the event. Within 48 hours, we delivered over 50 tailored AV assets—including vertical edits, branded clips, and recap reels—crafted to preserve message control and visual consistency across platforms.
Result
The Porsche experience helped amplify the broader Transformers campaign, generating press coverage, social reach, and branded content aligned with the film’s promotional tone. Rise of the Beasts opened at number one at the global box office and ultimately grossed over $440 million worldwide, supported by a wave of curated influencer activations like this one.
Paramount needed a cinematic, PR-focused activation to build momentum for Transformers: Rise of the Beasts—connecting fans and influencers through high-impact experiential content. With the film’s Autobot “Mirage” embodied as a classic Porsche 911, the campaign required a promotional event that could blend driving adrenaline, social storytelling, and brand synergy—all with fast turnaround and creative control.
Solution
Evolution partnered with Paramount to produce an influencer-driven activation at the Porsche Experience Center in Los Angeles. Working alongside 2nd Unit Director James Madigan, we captured an all-day driving event featuring over two dozen creators. With drone units, car-mounted GoPros, roaming interviews, and track-side rigs, we documented the full experience with cinematic coverage designed for fast, multi-platform rollout. From scouting and scheduling to building production and post workflows, Evolution led the creative capture and delivery of the event. Within 48 hours, we delivered over 50 tailored AV assets—including vertical edits, branded clips, and recap reels—crafted to preserve message control and visual consistency across platforms.
Result
The Porsche experience helped amplify the broader Transformers campaign, generating press coverage, social reach, and branded content aligned with the film’s promotional tone. Rise of the Beasts opened at number one at the global box office and ultimately grossed over $440 million worldwide, supported by a wave of curated influencer activations like this one.
The event was a true homage to the adrenaline-fueled world of Transformers. We captured every heart-pounding moment using state-of-the-art cameras and drones, ensuring that the excitement was never missed.
CREDITS
Client: Paramount Studios
Agency: Evolution
Production & Post: Evolution