Top Gun: Maverick
Influencer Flight Experience
Paramount Studios
Challenge
Paramount needed a bold, story-driven campaign to reignite the Top Gun legacy—reaching nostalgic fans and capturing a new generation ahead of the film’s digital release. The studio was looking for an activation that could deliver immediate buzz, long-tail PR value, and cinematic credibility across broadcast, social, and online platforms.
Solution
Evolution developed and executed a fully immersive influencer experience—designed as both a content engine and a strategic PR tool. We identified and secured the flight school, curating an aerial experience that echoed the intensity of the film. Influencers were selected for audience reach and outlet alignment, and each took to the sky in aircraft flown through G-force maneuvers—suited up in flight gear and parachutes to heighten the realism.
We shaped the content with a cinematic lens—capturing the action in a visual style that complemented the Top Gun brand and integrating film footage to bridge the narrative. Deliverables were crafted for broadcast, digital, and social, with polished content packages turned around within 48 hours. The entire experience was conceived and creatively led by Evolution, with final approvals routed through the Tom Cruise team—a testament to the level of visibility and trust involved.
Result
The activation generated strong press coverage, platform placement, and social engagement—amplifying Top Gun: Maverick’s presence during its digital release window. It became a cornerstone of Paramount’s PR campaign and contributed to the sustained cultural impact of a film that ultimately grossed over $1.48 billion globally.
Paramount needed a bold, story-driven campaign to reignite the Top Gun legacy—reaching nostalgic fans and capturing a new generation ahead of the film’s digital release. The studio was looking for an activation that could deliver immediate buzz, long-tail PR value, and cinematic credibility across broadcast, social, and online platforms.
Solution
Evolution developed and executed a fully immersive influencer experience—designed as both a content engine and a strategic PR tool. We identified and secured the flight school, curating an aerial experience that echoed the intensity of the film. Influencers were selected for audience reach and outlet alignment, and each took to the sky in aircraft flown through G-force maneuvers—suited up in flight gear and parachutes to heighten the realism.
We shaped the content with a cinematic lens—capturing the action in a visual style that complemented the Top Gun brand and integrating film footage to bridge the narrative. Deliverables were crafted for broadcast, digital, and social, with polished content packages turned around within 48 hours. The entire experience was conceived and creatively led by Evolution, with final approvals routed through the Tom Cruise team—a testament to the level of visibility and trust involved.
Result
The activation generated strong press coverage, platform placement, and social engagement—amplifying Top Gun: Maverick’s presence during its digital release window. It became a cornerstone of Paramount’s PR campaign and contributed to the sustained cultural impact of a film that ultimately grossed over $1.48 billion globally.
We took 25 influencers and media on the ride of a lifetime, then immediately jumped into post to produce 25 original content pieces for multiple outlets within 3 days of production.
CREDITS
Client: Paramount Studios
Agency: Evolution
Production & Post: Evolution