FanDuel Sportsbook
Super Bowl Commercial
FanDuel
We worked with the FanDuel creative team to produce this Super Bowl spot that captures the look and feel of a pregame sports show. To help achieve this task, we brought in football legends and sports commentators Phil Simms and Boomer Esiason. Directed by John Shepphird and shot in New York City during the pandemic, this spot required a large set build and and design reflective of this type of show. For such a big occasion we pulled out all the stops, including a custom news desk, large LED billboard screens and custom motion graphics to support our cast. Evolution’s talented post production team performed the editorial and finishing. Touchdown!
The result was an amazing spot that we felt authentic to the narrative while supporting the message of the brand. Dare we say touchdown?
Credits
Client: FanDuel
Production & Post: Evolution
Director: John Shepphird
Producer: Mark Shockley
Editorial: Jeremy Poindexter