Summer Racing
Summer Racing App Series
TVG Network / FanDuel TV
Challenge
To promote the launch of their new betting app, TVG (now FanDuel TV) needed a campaign that could demonstrate the platform’s core promise—place a bet from anywhere. The goal was to build awareness across channels while showcasing real-life use cases in an engaging, fast-paced way.
Solution
Evolution developed a narrative framework built around mobility—capturing real-life scenarios where the app fits seamlessly into everyday life. Across ten varied LA locations, from golf courses to movie theaters, each moment was crafted to reinforce one simple truth: you can bet anywhere. While the production required complex coordination—multiple casts, moving vehicles, and tight location turns—our focus remained on storytelling and cohesion. We led all post-production—designing custom motion graphics to simulate in-app interactions, compositing green screen footage for realism, and delivering tailored edits optimized for broadcast, OTT, YouTube, and social.
Result
The campaign launched across all major platforms, reinforcing the app’s accessibility and versatility. It played a key role in supporting TVG’s transition into FanDuel TV and set a high creative bar for future promos—demonstrating Evolution’s ability to deliver full-scale, multi-platform campaigns with clarity and precision.
To promote the launch of their new betting app, TVG (now FanDuel TV) needed a campaign that could demonstrate the platform’s core promise—place a bet from anywhere. The goal was to build awareness across channels while showcasing real-life use cases in an engaging, fast-paced way.
Solution
Evolution developed a narrative framework built around mobility—capturing real-life scenarios where the app fits seamlessly into everyday life. Across ten varied LA locations, from golf courses to movie theaters, each moment was crafted to reinforce one simple truth: you can bet anywhere. While the production required complex coordination—multiple casts, moving vehicles, and tight location turns—our focus remained on storytelling and cohesion. We led all post-production—designing custom motion graphics to simulate in-app interactions, compositing green screen footage for realism, and delivering tailored edits optimized for broadcast, OTT, YouTube, and social.
Result
The campaign launched across all major platforms, reinforcing the app’s accessibility and versatility. It played a key role in supporting TVG’s transition into FanDuel TV and set a high creative bar for future promos—demonstrating Evolution’s ability to deliver full-scale, multi-platform campaigns with clarity and precision.
The result was an effective campaign that drove app sign-ups and exceeded client expectations.
CREDITS
Client: TVG
Production & Post: Evolution
Director: John Shepphird
Producer: Mark Shockley
Editorial: Jeremy Poindexter @ Evolution