Sony PlayStation
God of War
Sony Interactive Entertainment
Challenge
As part of its State of Play initiative, Sony Interactive Entertainment set out to deepen fan and internal engagement by spotlighting the global studios behind its most iconic titles—including newly acquired and long-term development partners. The challenge was to capture the identity, culture, and passion of these creators in a way that felt human, cinematic, and globally cohesive.
Solution
Agency partner Off Base Productions tapped Evolution to concept, produce, and deliver a series of original video profiles for the campaign—each one designed to bring viewers inside the world of a different PlayStation studio. From scripting and interviews to full production and post, we crafted stories that reflected the creative DNA of each team. The Santa Monica Studio profile (creators of God of War) was shot in Los Angeles and gave fans a rare look into the people and philosophies behind one of gaming’s most beloved franchises. For international studios, Evolution oversaw a global production pipeline—onboarding local teams, and aligning visual standards to ensure every studio’s story was told with consistency and care. We bridged time zones, languages, and workflows to maintain the look and feel across the entire series.
Result
The series premiered as a key component of Sony’s State of Play showcase and extended across PlayStation’s global digital platforms. It became a storytelling bridge between fans and developers—humanizing the creative forces behind blockbuster games and reinforcing Sony’s commitment to the studios powering its future.
As part of its State of Play initiative, Sony Interactive Entertainment set out to deepen fan and internal engagement by spotlighting the global studios behind its most iconic titles—including newly acquired and long-term development partners. The challenge was to capture the identity, culture, and passion of these creators in a way that felt human, cinematic, and globally cohesive.
Solution
Agency partner Off Base Productions tapped Evolution to concept, produce, and deliver a series of original video profiles for the campaign—each one designed to bring viewers inside the world of a different PlayStation studio. From scripting and interviews to full production and post, we crafted stories that reflected the creative DNA of each team. The Santa Monica Studio profile (creators of God of War) was shot in Los Angeles and gave fans a rare look into the people and philosophies behind one of gaming’s most beloved franchises. For international studios, Evolution oversaw a global production pipeline—onboarding local teams, and aligning visual standards to ensure every studio’s story was told with consistency and care. We bridged time zones, languages, and workflows to maintain the look and feel across the entire series.
Result
The series premiered as a key component of Sony’s State of Play showcase and extended across PlayStation’s global digital platforms. It became a storytelling bridge between fans and developers—humanizing the creative forces behind blockbuster games and reinforcing Sony’s commitment to the studios powering its future.
The result was a series of authentic and inspiring profiles that celebrated the talent and culture at the heart of PlayStation’s success.
CREDITS
Client: Sony Interactive Entertainment
Agency: Off Base
Production: Evolution
Post: Evolution