Backlot
“Rob Lowe” Commercial
Skechers USA
Challenge
Skechers set out to launch a national commercial starring Rob Lowe—combining dry humor with visual polish to spotlight their latest footwear line. With a rapid turnaround and minimal post window, the brand needed a partner who could elevate the material without overworking it.
Solution
Skechers partnered directly with Evolution to lead post-production, trusting us to shape everything from editorial structure to final delivery. The creative required a balance of subtlety and polish—pacing the humor, enhancing performance with light beauty work, integrating branded motion graphics, and locking a sound mix that carried the tone through broadcast and digital. We collaborated closely with Skechers throughout, moving quickly without compromising quality, and ensuring the spot felt sharp, cohesive, and unmistakably on brand.
Result
The finished spot aired on national broadcast and lives across digital platforms as part of Skechers’ brand campaign. As one of the most recognized names in global footwear, Skechers relied on Evolution to deliver a clean, confident commercial that matched both the quality of the product and the presence of the talent.
Skechers set out to launch a national commercial starring Rob Lowe—combining dry humor with visual polish to spotlight their latest footwear line. With a rapid turnaround and minimal post window, the brand needed a partner who could elevate the material without overworking it.
Solution
Skechers partnered directly with Evolution to lead post-production, trusting us to shape everything from editorial structure to final delivery. The creative required a balance of subtlety and polish—pacing the humor, enhancing performance with light beauty work, integrating branded motion graphics, and locking a sound mix that carried the tone through broadcast and digital. We collaborated closely with Skechers throughout, moving quickly without compromising quality, and ensuring the spot felt sharp, cohesive, and unmistakably on brand.
Result
The finished spot aired on national broadcast and lives across digital platforms as part of Skechers’ brand campaign. As one of the most recognized names in global footwear, Skechers relied on Evolution to deliver a clean, confident commercial that matched both the quality of the product and the presence of the talent.
We achieved the client’s aggressive post-production goals
and delivered a spot that made the consumer and the client take notice.
CREDITS
Client: Skechers
Production: Mirror Films
Director: Alex Graves
Post Production: Evolution
Editorial: Jeremy Poindexter @ Evolution