Miraculous Ladybug
Nex Playground
Challenge
NEX Playground, an emerging player in motion-based gaming, sought to introduce its family-oriented active play system to a broader audience. To support the release of their Miraculous Ladybug title, they needed a trailer that would showcase the system’s fun, physical, and family-driven appeal, built around a globally recognized brand.
Solution
Evolution LA was brought in to lead creative development and execution for the launch trailer. We conceptualized and storyboarded the piece, shaped the narrative tone, and managed every element of production—from casting and location to directing and post. The goal was to tell a real, relatable, and emotionally resonant story for families and kids. The trailer emphasized the joy of shared play and highlighted the physical interactivity of the NEX system through dynamic live-action visuals. Delivered on a fast timeline and with maximum efficiency, the piece was deployed across NEX Playground’s YouTube channel, website, and social platforms as a cornerstone of their brand rollout.
Result
The trailer became a key part of NEX Playground’s marketing ecosystem, reinforcing the platform’s position at the intersection of storytelling, physical play, and licensed entertainment. Evolution has since continued working with NEX across multiple titles, supporting both original and branded content as the company expands its presence in the active gaming space.
NEX Playground, an emerging player in motion-based gaming, sought to introduce its family-oriented active play system to a broader audience. To support the release of their Miraculous Ladybug title, they needed a trailer that would showcase the system’s fun, physical, and family-driven appeal, built around a globally recognized brand.
Solution
Evolution LA was brought in to lead creative development and execution for the launch trailer. We conceptualized and storyboarded the piece, shaped the narrative tone, and managed every element of production—from casting and location to directing and post. The goal was to tell a real, relatable, and emotionally resonant story for families and kids. The trailer emphasized the joy of shared play and highlighted the physical interactivity of the NEX system through dynamic live-action visuals. Delivered on a fast timeline and with maximum efficiency, the piece was deployed across NEX Playground’s YouTube channel, website, and social platforms as a cornerstone of their brand rollout.
Result
The trailer became a key part of NEX Playground’s marketing ecosystem, reinforcing the platform’s position at the intersection of storytelling, physical play, and licensed entertainment. Evolution has since continued working with NEX across multiple titles, supporting both original and branded content as the company expands its presence in the active gaming space.
By capturing the joy of family connection and the excitement of gameplay, we created a campaign that brought the console’s unique features to life.
CREDITS
Client: Nex
Agency: Evolution
Production: Evolution
Post: Evolution