FanDuel Sportsbook “More is More”
Commercial Campaign
FanDuel
Challenge
FanDuel aimed to create an evergreen broadcast commercial that could adapt across multiple markets and platforms. The objective was to develop a graphics-only spot, eliminating the need for live-action production, while ensuring the content remained fresh and relevant over time.
Solution
Evolution collaborated with FanDuel to design and produce a dynamic, graphics-driven commercial. Our team developed a bold typographic style and animated sequences that highlighted key features of the FanDuel app. By creating modular content, we enabled easy updates and customization for different sports and regional markets. This approach allowed for the efficient production of multiple versions tailored to specific audiences, extending the campaign’s reach and longevity.
Result
The “More is More” campaign became one of FanDuel’s longest-running ads, airing across national and regional broadcasts, as well as digital platforms. Its adaptable design facilitated over 20 targeted versions, supporting FanDuel’s expansion into new markets. The campaign’s success reinforced Evolution’s capability to deliver strategic, story-driven content that resonates with diverse audiences.
FanDuel aimed to create an evergreen broadcast commercial that could adapt across multiple markets and platforms. The objective was to develop a graphics-only spot, eliminating the need for live-action production, while ensuring the content remained fresh and relevant over time.
Solution
Evolution collaborated with FanDuel to design and produce a dynamic, graphics-driven commercial. Our team developed a bold typographic style and animated sequences that highlighted key features of the FanDuel app. By creating modular content, we enabled easy updates and customization for different sports and regional markets. This approach allowed for the efficient production of multiple versions tailored to specific audiences, extending the campaign’s reach and longevity.
Result
The “More is More” campaign became one of FanDuel’s longest-running ads, airing across national and regional broadcasts, as well as digital platforms. Its adaptable design facilitated over 20 targeted versions, supporting FanDuel’s expansion into new markets. The campaign’s success reinforced Evolution’s capability to deliver strategic, story-driven content that resonates with diverse audiences.
As followup, we successfully continued to create new versions for over 20 target markets as they launched across the country.
CREDITS
Client: FanDuel Sportsbook
Post Production: Evolution
Editorial: Jeremy Poindexter @ Evolution