Sphere Las Vegas case study: redefining immersive entertainment and branded experiences.

The challenge:

Elevating the future of live entertainment.

Sphere Las Vegas, the world’s most advanced immersive entertainment venue, set out to transform how audiences experience live events, cultural icons, and branded storytelling. With groundbreaking technology—including a 15-meter holographic wall, Hypervsn 3D displays, and interactive architectural environments—the challenge was clear: develop content that lived up to the venue’s unprecedented scale and ambition. Under the leadership of Richard Sears, Senior Director of Experience Production, the initiative required reimagining cinematic classics like The Wizard of Oz, designing immersive concert films, and producing branded showcases for Fortune 500 companies. Success demanded a content strategy that blended innovation, cultural resonance, and technical precision to establish Sphere as the future of experiential entertainment.

Our solution:

Strategic storytelling meets advanced production design.

Evolution partnered with Sphere to concept, design, and produce original content across multiple high-profile initiatives. For The Wizard of Oz, we created holographic and hyperscreen visuals that greeted guests the moment they entered, seamlessly merging iconic storytelling with Sphere’s next-generation display systems. For U2’s groundbreaking concert film, we modernized the band’s legendary Zoo TV aesthetic, producing bespoke holographic visuals of The Edge and dynamic motion graphics that extended the band’s cultural legacy into a new medium. Beyond live entertainment, Evolution collaborated with Google and Hewlett Packard Enterprise to craft branded immersive content, positioning Sphere not only as a venue but also as a global platform for corporate storytelling and brand innovation.

The result:

A global landmark for experiential media.

Today, audiences at Sphere enter a fully realized world where technology and narrative converge—from the towering holographic wall in the Atrium to the reimagined Wizard of Oz experience and the electrifying U2 visuals. The work has elevated Sphere into both a cultural landmark and a premier destination for immersive branded experiences. By merging strategic storytelling with cutting-edge production design, Evolution continues to help Sphere define what’s possible at the intersection of entertainment, technology, and live events—solidifying its reputation as the leading stage for the future of experiential media.