Skechers case study: national commercial with Rob Lowe showcased through precision post-production.
The challenge:
Delivering humor and brand consistency on deadline.
When Skechers set out to launch a national commercial featuring Rob Lowe, the brand needed a campaign that combined dry humor, visual polish, and unmistakable alignment with Skechers’ global identity. The challenge was balancing comedic timing with sleek presentation—all under a tight post-production window. The creative had to highlight Skechers’ latest footwear collection while ensuring the humor and visual tone connected with both television and digital audiences.
Our solution:
Precision post-production with creative collaboration.
Skechers partnered with Evolution to lead all post-production services, trusting our team to oversee editorial structure through final broadcast delivery. The creative approach required a refined balance: pacing Rob Lowe’s comedic delivery, enhancing his performance with subtle beauty work, and integrating Skechers-branded motion graphics. Our sound team refined the mix to ensure tonal consistency across broadcast and digital platforms. By collaborating closely with Skechers at every step, Evolution delivered a campaign that moved quickly through post without sacrificing quality or brand alignment.
The result:
A confident, on-brand national campaign.
The finished commercial aired nationally and continues to drive visibility across Skechers’ digital platforms, anchoring the brand’s ongoing footwear marketing campaign. As one of the world’s most recognized footwear companies, Skechers relied on Evolution to deliver a commercial that felt clean, confident, and unmistakably on-brand. By pairing celebrity talent with strategic post-production, we helped Skechers reinforce its global presence with humor, polish, and precision.
Client: Skechers
Production: Mirror Films
Director: Alex Graves
Post Production: Evolution
Editorial: Jeremy Poindexter @ Evolution
