Transformers: Rise of the Beasts case study: Paramount’s high-octane influencer activation with Porsche.
The challenge:
Creating a cinematic, PR-driven fan experience.
To build momentum for Transformers: Rise of the Beasts, Paramount set out to design a bold promotional activation that could connect fans and influencers through high-impact experiential marketing. With the Autobot “Mirage” represented as a classic Porsche 911, the campaign required a cinematic event that merged driving adrenaline, social storytelling, and brand synergy. The challenge was delivering a visually polished, globally resonant experience under tight deadlines while maintaining precise creative control.
Our solution:
Immersive influencer event at the Porsche Experience Center.
Evolution partnered with Paramount to produce a high-energy influencer marketing activation at the Porsche Experience Center in Los Angeles. Collaborating with 2nd Unit Director James Madigan, we staged an all-day driving event featuring more than two dozen creators. To capture the thrill, we deployed drone units, car-mounted GoPros, roaming interviews, and track-side rigs, ensuring cinematic coverage from every angle.
From scouting and scheduling to production and post, Evolution designed the full end-to-end workflow. Within 48 hours, our team delivered over 50 custom AV assets—including vertical edits, branded clips, and recap reels—tailored for broadcast, social, and digital platforms. This streamlined approach preserved creative alignment, visual consistency, and brand control across every piece of content.
The result:
Driving box office success through experiential marketing.
The Porsche driving experience became a cornerstone of Paramount’s Transformers marketing campaign, generating widespread press coverage, influencer reach, and branded content that echoed the film’s blockbuster tone. The activation amplified audience anticipation, contributing to Transformers: Rise of the Beasts opening at number one at the global box office and grossing over $440 million worldwide. By merging cinematic storytelling with experiential influencer marketing, Evolution helped Paramount deliver an activation that fueled fan excitement and reinforced brand credibility on a global stage.
Client: Paramount Studios
Agency: Evolution
Production & Post: Evolution
