NEX Playground case study: launching family gaming innovation with active play marketing.
The challenge:
Differentiating NEX in a crowded gaming market.
NEX Playground, a pioneering motion-based gaming company, set out to launch its family-oriented active play system with the debut of its Miraculous Ladybug game. The challenge was positioning the brand in a saturated entertainment landscape dominated by traditional screen-based experiences. NEX needed a product launch marketing strategy and cinematic trailer that could engage both parents and kids, while also earning credibility with licensing partners, retailers, and consumers. With limited brand recognition, establishing thought leadership in the family gaming space was essential for differentiation and long-term success.
Our solution:
Strategy, storytelling, and cross-channel engagement.
Partnering with NEX, Evolution began with market analysis and consumer insights to define clear messaging pillars. From there, we executed a full creative campaign—from strategy through delivery—centered on authentic storytelling, emotional connection, and family engagement.
Our team highlighted the unique value of physical interactivity within licensed titles, positioning NEX as a leader in the active gaming revolution. With premium production quality and strategic distribution across YouTube, web, and social media, the campaign maximized awareness during the critical launch window while establishing NEX as a credible voice in interactive family entertainment.
The result:
Establishing NEX as a leader in active family gaming.
The campaign successfully elevated NEX Playground’s brand recognition, consumer engagement, and retail partnerships. The content became a cornerstone of the company’s marketing ecosystem, fueling sales momentum and strengthening licensing negotiations. By proving the value of blending technology, storytelling, and active play, the launch reinforced NEX’s role as a credible innovator in family entertainment technology. Evolution’s collaboration with NEX has since expanded across multiple titles, demonstrating the long-term impact of data-driven marketing and creative excellence in today’s competitive gaming marketplace.
Client: Nex
Agency: Evolution
Production: Evolution
Post: Evolution
