To help promote the hit film Bird Box, Netflix wanted to create an immersive experience to give the passenger a terrifying glimpse into the dystopian world of the film. To do this, Netflix partnered with MC2 to build out a series of Bird Box buses, which rolled about in both Los Angeles and Austin. Evolution was brought onboard to design and create the numerous AV components displayed throughout the bus, giving a sense of realism and providing key plot points along the way. This included a full post-apocalyptic news cycle showing the breakdown of society, security camera feeds highlighting key story elements, as well as “scare” animations to support the immersive interactions. In addition, we circled back and captured the stories of the participants during the activation, providing creative assets and promotional materials for online and social channels. All and all, thousands of people got transported to the world of Bird Box, and we definitely got people to take off their blindfolds.
All and all, thousands of people got transported to the world of Bird Box, and we definitely got people to take off their blindfolds.
Creative Director: Richard Sears
Production & Post: Evolution
Editorial and Design: Jeremy Poindexter