To promote Ryan Reynolds’ Aviation Gin, we partnered with Maximum Effort, Ryan’s own creative agency, to bring a bold and unforgettable vision to life: Ryan interviewing his evil twin.
The Chelsea Hotel’s stunning penthouse suite in NYC was selected as the perfect backdrop for this inventive concept. While the idea was simple in theory, the execution demanded precision, requiring us to quickly shoot and review takes of the “two” Ryans interacting seamlessly.
With a perfectly assembled team and meticulous planning, we supported Maximum Effort’s sharp, irreverent tone and helped execute a campaign that contributed to Aviation Gin’s growing legacy. In 2020, the brand was sold to Diageo in a $610 million deal—a testament to the power of campaigns that helped define its success.
