CODA
Promotion
Apple TV+
When The Refinery approached us to produce a heartfelt promotional piece for this Apple TV+ coming-of-age comedy-drama, the goal was to generate buzz and create something as emotionally resonant as the film. At the center was a special screening in New York City, attended by and featuring CODA (children of deaf adults) families.
The event took place in Apple’s stunning downtown Manhattan loft. The screening was held on the third floor, and the fourth floor was reserved for intimate family interviews. Our team coordinated every detail, transforming the space into a welcoming venue and ensuring a seamless experience.
The production captured genuine moments of joy and connection as attendees laughed, cried, and reflected on how deeply the film resonated with their lives. Audience members expressed heartfelt thanks, highlighting the emotional significance of the event.
This once-in-a-lifetime project earned a Clio Award, celebrated for its creativity, authenticity, and emotional depth, showcasing the power of heartfelt storytelling.
This once-in-a-lifetime project earned a Clio Award, celebrated for its creativity, authenticity, and emotional depth, showcasing the power of heartfelt storytelling.
CREDITS
Client: Apple TV+
Agency: The Refinery
Production: Evolution
Director: Jim Pascoe
Producer: Mark Shockley