Summer Racing

We partnered with the TVG Network, now FanDuel TV, to create a series of broadcast and social spots announcing their new app—a masterclass in coordination that spanned a weeklong production with 21 cast members across multiple Los Angeles locations. The campaign showcased the app’s versatility, emphasizing that bets can be placed from anywhere, and required both a creative approach and precise execution.

Over the course of a week, our team filmed at iconic spots like the Redondo Beach Griffith Park, and Los Feliz among a total of 10 carefully selected locations. With a large crew and strategically placed basecamps, we maintained efficiency and ensured the shoot stayed on schedule. Meticulous planning allowed us to deliver a high-quality production while staying cost-effective.

The campaign’s broadcast spots drove widespread awareness, while the social push extended the message, reaching audiences on multiple platforms and reinforcing the app’s accessibility. Together, the broadcast and social elements worked seamlessly to maximize engagement, supporting one another to ensure a cohesive and impactful rollout.

The result was a highly effective campaign, driving app sign-ups and exceeding client expectations, while showcasing our ability to execute large-scale productions with creativity and precision.