FanDuel Sportsbook
Super Bowl Commercial
FanDuel
Evolution partnered with the FanDuel creative team to produce this Super Bowl spot, capturing the energy and authenticity of a pregame sports show. To bring this vision to life, we enlisted football legends and sports commentators Phil Simms and Boomer Esiason. Directed by John Shepphird and shot in New York City, the production featured a large set build designed to reflect the style of a professional broadcast.
We pulled out all the stops for such a high-profile occasion: a custom news desk, large LED billboard screens, and dynamic motion graphics tailored to support our cast. Evolution’s talented post-production team delivered seamless editing and polished finishing to bring the final spot to life. Touchdown!
The result was an amazing spot that we felt authentic to the narrative while supporting the message of the brand. Dare we say touchdown?
CREDITS
Client: FanDuel
Production & Post: Evolution
Director: John Shepphird
Producer: Mark Shockley
Editor: Jeremy Poindexter @ Evolution