NOS Energy Drink case study: “With this NOS I will” experiential campaign.
The challenge:
Turning fan engagement into real-world action.
NOS Energy Drink wanted to launch a campaign that went beyond traditional advertising. The goal was to transform fan participation into something tangible, cinematic, and unmistakably on-brand. Rather than staged hype, NOS needed an experience rooted in real intensity, real people, and real action, while still delivering high-impact content that could live across digital and social channels.
Our solution:
High-intensity experiential storytelling.
Evolution brought the campaign to life by turning a fan’s tweet into a fully produced stunt-driven experience. “I will train with a Hollywood stuntman” became the foundation for a high-adrenaline shoot set in the Mojave Desert, pairing the selected contestant with UFC star Tim Kennedy.
We designed and executed a series of practical, real-world stunts, from choreographed fight sequences to high-speed vehicle action, capturing the experience with a cinematic production approach. The resulting footage was shaped into the hero campaign spot, supported by additional content for social and digital distribution.
Building on the campaign’s momentum, Evolution extended the partnership with a second activation on a remote Pacific island. Joined by UFC bantamweight champion T.J. Dillashaw, we scouted extreme locations and captured a cliff-jumping stunt that pushed the visual scale and intensity even further.
The result:
A campaign built on authenticity and impact.
The campaign delivered raw, high-energy content that aligned seamlessly with the NOS brand. By placing real people alongside elite athletes in uncompromising environments, the work reinforced NOS’s identity around grit, commitment, and action.
The success of the initial activation led to expanded campaign executions, creating a scalable platform for future content. More than a single spot, “With This NOS I Will” demonstrated how experiential marketing and cinematic production can convert fan engagement into memorable brand moments.
Client: NOS / Coca-Cola
Agency: Omelette
Production & Post: Evolution
