Mission: Impossible – Fallout case study: turning stunts into an influencer experience.
The challenge:
Translating iconic stunts into real-world excitement.
For Mission: Impossible – Fallout, Paramount Studios faced a rare opportunity. With Tom Cruise famously performing his own high-risk stunts, the marketing challenge was clear: how to authentically translate that adrenaline and credibility into a promotional experience that would excite media and influencers ahead of the film’s release. Rather than relying on traditional junkets, Paramount needed an experiential marketing activation that mirrored the intensity of the film while maintaining creative control, safety, and cinematic polish.
Our solution:
Authentic stunt-driven experiential marketing.
Evolution partnered with Paramount Studios and legendary stunt coordinator Wade Eastwood to design and produce a one-of-a-kind stunt driving and helicopter influencer experience. Over three days, 24 influencers were placed directly into the action, learning to drift performance vehicles and pilot helicopters under expert supervision.
Our team captured every moment using a multi-camera production approach, ensuring both cinematic coverage and social-ready perspectives. Within just 24 hours of the event, Evolution delivered 24 custom sizzle reels, promos, and marketing packages, each tailored to individual participants and optimized for digital, social, and press distribution.
The result:
A high-impact influencer campaign with cinematic credibility.
The experience generated immediate buzz across media outlets and social platforms, reinforcing Mission: Impossible – Fallout’s reputation for real stunts and authenticity. By letting influencers experience the film’s action firsthand, the campaign strengthened fan excitement and delivered highly shareable content at scale.
The activation stands as a standout example of experiential entertainment marketing, showing how immersive, stunt-driven storytelling can extend a film’s core DNA beyond the screen and into real-world engagement.
Client: Paramount Studios
Agency: Evolution
Production & Post: Evolution
