Avengers S.T.A.T.I.O.N. case study: powering a global experiential exhibition.
The challenge:
High-profile talent, tight timelines, global stakes.
As Victory Hill Exhibitions prepared to launch Avengers S.T.A.T.I.O.N., a large-scale immersive exhibition debuting on the Las Vegas Strip, time was the biggest constraint. With the premiere approaching fast, the creative team needed to capture original content featuring Cobie Smulders on location in New Orleans just days later. The production required a stealth, highly experienced crew capable of working quickly with A-list talent while delivering assets that could scale across interactive displays, exhibit environments, and future global installations.
Our solution:
Agile production and end-to-end experiential content.
Victory Hill brought in Evolution to lead production and post across the activation. Our six-person crew mobilized immediately, executing a full-day shoot with Cobie Smulders on full-body green screen, capturing performance-driven content designed for interactive environments.
Back in Los Angeles, we entered an intensive post-production phase, working hand-in-hand with the Creative Director to design and deliver a wide range of experiential AV assets. These included interactive display content, expository video for a downloadable companion app, media for exhibit rooms, and static graphic design for printed wall art. Evolution also handled color correction and technical conforming, ensuring seamless playback across the exhibition’s complex, multi-screen configurations.
The result:
A scalable, global exhibition experience.
The Las Vegas installation launched successfully, setting the standard for future Avengers S.T.A.T.I.O.N. exhibits worldwide. Following the debut, Evolution continued supporting the experience through updates and localization for international openings in Paris, Melbourne, Beijing, and Taiwan.
By combining agile production, deep post-production expertise, and real-time creative problem-solving, Evolution helped transform Avengers S.T.A.T.I.O.N. into a globally scalable experiential entertainment activation. The project stands as a clear example of how cinematic storytelling and technical precision can power immersive brand environments at an international scale.
Client: Marvel
Agency: Victory Hill Exhibitions
Production & Post: Evolution
Director: Nick Cooper/Richard Sears
Producer: Mark Shockley
Creative Director: Jeremy Poindexter
