FanDuel case study: Super Bowl commercial that elevated sports betting leadership.
The challenge:
Standing out on advertising’s biggest stage.
When FanDuel prepared to air a national Super Bowl commercial, the brand faced the most competitive advertising environment in America. As the leading sports betting platform in a fast-growing market, FanDuel needed a campaign that cut through the noise while reinforcing industry leadership. The challenge was twofold: capture the authentic pregame broadcast energy fans trust and deliver creative that balanced strategic positioning, brand credibility, and measurable growth under aggressive timelines and immense stakes.
Our solution:
Authenticity, premium production, and multi-platform reach.
Evolution built a campaign rooted in authenticity and sports marketing strategy. We transformed an empty New York City stage into a broadcast-quality sports studio, making the content feel seamlessly integrated into NFL pregame coverage rather than disruptive advertising. To ensure credibility, we secured legendary NFL broadcasters Phil Simms and Boomer Esiason, whose presence provided authority and emotional connection with fans.
Using cinematic production techniques, the spot matched Super Bowl commercial standards while maintaining the live sports aesthetic that defined FanDuel’s brand voice. Beyond the broadcast, our multi-platform strategy extended the campaign across social media and digital channels, ensuring maximum brand visibility, ROI, and sustained engagement. Every asset reinforced a unified narrative: FanDuel as the trusted leader in sports betting and entertainment.
The result:
A milestone campaign driving brand growth.
The campaign aired nationally ahead of Super Bowl LVII, becoming FanDuel’s most successful seasonal campaign to date. It significantly elevated brand visibility and drove measurable business outcomes. Most notably, FanDuel’s parent company, Flutter Entertainment, debuted on the New York Stock Exchange in January 2024 with a market capitalization of $43 billion – a milestone underscoring the campaign’s role in strengthening credibility and driving growth.
This project demonstrated Evolution’s ability to deliver world-class sports marketing solutions under extreme pressure. With strategic storytelling, premium production, and multi-platform distribution, the campaign proved how authentic creative can deliver lasting competitive advantage.
Client: FanDuel
Production & Post: Evolution
Director: John Shepphird
Producer: Mark Shockley
Editor: Jeremy Poindexter @ Evolution
