NEX Playground case study: Active gaming meets Zumba energy.
The challenge:
Capturing Zumba’s energy in active gaming.
When NEX Playground set out to launch its new Zumba motion-based game, the goal was bigger than a standard product release. The challenge was to translate the vibrant energy of Zumba fitness into a marketing campaign that showcased how the NEX system transforms living rooms into fully interactive dance floors. The content needed to engage both seasoned Zumba enthusiasts and newcomers searching for fun, innovative ways to stay active at home. Beyond promoting gameplay, the objective was to establish NEX Playground as a leader in active gaming and family fitness entertainment.
Our solution:
A trailer blending fitness, family, and fun.
From a single production shoot, the team produced three distinct spots: a launch teaser, an announce trailer, and a gameplay trailer. Evolution played a central role in shaping the launch trailer—supporting creative development, production, and post to bring the piece to life. Featuring world-renowned Zumba star Gina Grant alongside a mother-and-daughter duo, the trailer highlighted authenticity, inclusivity, and family appeal. Through dynamic cinematography, energetic pacing, and a carefully curated soundtrack, the piece captured the excitement of motion-based gaming while showcasing the interactivity unique to the NEX system. Designed as a versatile, multi-platform asset, the trailer debuted at ZINCON—the global Zumba Instructor Convention—before rolling out across YouTube, social, and the NEX Playground website, maximizing reach and long-tail impact.
The result:
Driving awareness and positioning NEX as a pioneer.
The Zumba launch trailer quickly became a cornerstone of NEX Playground’s marketing strategy, proving the brand’s ability to merge fitness and gaming into a seamless, accessible experience. It boosted consumer trust, expanded awareness within family and wellness communities, and reinforced NEX’s position as a pioneer in the fast-growing category of motion-based interactive entertainment. By combining strategic storytelling with premium production values, Evolution helped NEX Playground not only connect with their audience but also establish themselves as thought leaders in active gaming innovation.
Client: Nex
Agency: Evolution
Production & Post: Evolution
