FanDuel Sportsbook “More is More” case study: scalable entertainment marketing for sports betting growth.
The challenge:
Building evergreen sports betting advertising.
FanDuel Sportsbook turned to Evolution to solve a high-stakes challenge: creating an evergreen broadcast campaign that could scale across multiple markets without losing impact. The sports betting marketing landscape demands agility – campaigns must remain fresh, adaptable, and cost-effective while speaking authentically to diverse audiences.
Traditional live-action commercials carried heavy production costs and limited shelf life. FanDuel needed a strategic advertising solution that could evolve with new markets, seasonal shifts, and digital platforms without sacrificing brand consistency or consumer engagement.
Our solution:
Creative innovation with scalable design.
Our team at Evolution developed the “More is More” campaign, a bold creative framework rooted in graphics-only advertising. By eliminating costly live shoots, we delivered scalable content production with cinematic design quality.
We crafted a distinctive typographic style paired with dynamic animated sequences that showcased FanDuel’s core features. The campaign’s modular content architecture made it easy to update assets for specific sports categories, seasonal events, and regional market needs.
This flexible entertainment marketing strategy combined deep sports betting insights with forward-thinking design, enabling FanDuel to launch multiple variations of the campaign quickly and cost-effectively.
The result:
A long-running, high-impact campaign.
The “More is More” campaign became one of FanDuel’s most successful and longest-running advertising initiatives. Broadcast nationally and across digital platforms, it proved the power of scalable entertainment marketing in the competitive sports betting industry.
With over 20 targeted campaign versions tailored to specific markets, FanDuel significantly extended reach, accelerated brand growth, and reinforced its leadership position during rapid U.S. expansion.
For Evolution, the campaign highlighted our ability to deliver story-driven creative marketing that resonates with fans, drives measurable business results, and sustains long-term market relevance.
Client: FanDuel Sportsbook
Post Production: Evolution
Editorial: Jeremy Poindexter @ Evolution
