Entergalactic case study: Netflix & Kid Cudi’s animated world brought to life.
The challenge:
Capturing a bold creative vision.
To launch Entergalactic, Netflix and Kid Cudi’s animated series, the campaign needed more than standard promotion. The creative brief called for storytelling that extended beyond the screen—content that could capture the show’s bold visual identity, highlight its cultural relevance, and showcase its star-studded cast. Evolution was tasked with creating a cinematic companion piece that would resonate with fans, expand the series’ artistic DNA, and strategically position the project within Netflix’s global campaign.
Our solution:
A cinematic companion shoot with cultural energy.
Partnering with Netflix and The Refinery, Evolution designed and produced a dynamic studio shoot that mirrored the energy and artistry of Entergalactic. With only one production day to build, light, film, and strike the set, our team created an environment inspired by artist lofts and creative studios. The shoot featured interviews with Kid Cudi, Vanessa Hudgens, Laura Harrier, and the series’ creators—captured with staggered setups and fluid camera movement to maintain cinematic flow. Every decision from set design to visual pacing was aligned with the show’s unique style, ensuring the featurette felt like an authentic extension of the series’ world.
The result:
Expanding reach and driving cultural recognition.
The featurette premiered across Netflix, YouTube, and digital platforms, becoming a cornerstone of the Entergalactic launch campaign. By offering behind-the-scenes access and creative insights, the content deepened fan engagement and amplified the show’s cultural impact. The campaign resonated widely, earning industry recognition with prestigious nominations at the Annie Awards and NAACP Image Awards, while helping cement Entergalactic as one of Netflix’s most innovative animated series launches.
Client: Netflix
Agency: The Refinery
Production: Evolution
Post Production: The Refinery
