Ubisoft Rocksmith+ Case Study: Redefining Guitar Learning Through Entertainment Marketing.

The challenge:

Positioning Rocksmith+ as both accessible and aspirational.

When Ubisoft prepared to launch Rocksmith+, its next-generation guitar learning platform, the marketing challenge was clear: create a campaign that spoke to both first-time players and seasoned guitarists. The promo needed to highlight Rocksmith+ as more than just gamified music software—it had to feel like a serious educational tool while remaining approachable for beginners. Adding to the challenge were tight production constraints around timeline, budget, and location, requiring a creative strategy that delivered maximum impact with minimal resources.

Musician using Rocksmith+ guitar learning platform in stylized home setting, produced by Evolution, a full-service video production company and creative agency for global brands.

Our solution:

Transforming one location into three distinct guitar journeys.

In partnership with The Refinery, Evolution reimagined a single residential setting into three stylized environments, each representing the unique journey of a different Rocksmith+ user. By redesigning layouts, adjusting room structures, and layering cinematic lighting with Steadicam movement, we built an immersive and emotionally authentic visual tone. The use of haze added depth and cohesion, while careful pacing emphasized both skill progression and emotional resonance. This approach positioned Rocksmith+ as more than an app—it became a dynamic, inspiring tool for anyone eager to explore guitar learning technology.

Cinematic lighting and set design for Ubisoft Rocksmith+ commercial, part of a strategic brand campaign developed by Evolution, an integrated marketing and content studio.

The result:

A launch campaign that struck the right chord.

The promo debuted across the Rocksmith+ website, Ubisoft’s YouTube channel, and multiple digital platforms as a central piece of the product launch. It successfully highlighted the platform’s flexibility for players of all skill levels and strengthened Ubisoft’s role as an innovator in music education technology. The campaign reinforced Rocksmith+ as both accessible and aspirational, helping redefine the future of structured, gamified guitar learning and setting the stage for long-term brand growth.

Behind the scenes of Rocksmith+ promo shoot featuring Steadicam operation, created by Evolution, a commercial production and brand storytelling agency.

Client: Ubisoft
Agency: The Refinery
Production: Evolution
Director: Brett Winn
Producer: Mark Shockley

Related Work