FanDuel TV case study: betting app marketing that proved you can bet anywhere.
The challenge:
Driving awareness in a competitive sports betting market.
When TVG prepared to launch its new sports betting app—later rebranded as FanDuel TV—the company needed a campaign that could clearly communicate its core promise: place a bet from anywhere. The challenge was to build brand awareness across diverse media channels while showcasing real-world scenarios that highlighted the app’s speed, accessibility, and seamless integration into everyday life. With competition intensifying in the sports betting industry, the campaign had to resonate with both loyal fans and new audiences while positioning TVG for its high-profile rebrand.
Our solution:
Storytelling that put the spp into everyday life.
Evolution developed a story-driven campaign framework focused on mobility and real-world use cases. Filmed across ten iconic Los Angeles locations—from golf courses to movie theaters—we illustrated how the app fit seamlessly into daily routines. Each scenario reinforced one consistent truth: you can bet anywhere. The production involved complex logistics, including multiple cast members, moving vehicles, and rapid location changes. Despite these challenges, the creative execution remained fast-paced, cinematic, and authentic. To maximize realism, our team also led full post-production, incorporating custom motion graphics to simulate in-app interactions and precise green screen compositing. Tailored edits were optimized for broadcast, OTT, YouTube, and social media, ensuring the campaign delivered across every platform.
The result:
A campaign that elevated awareness and drove rebrand success.
The campaign launched across all major platforms, successfully reinforcing the app’s accessibility, versatility, and ease of use. It not only drove user awareness but also became a cornerstone of TVG’s transformation into FanDuel TV. By pairing strategic storytelling with cinematic execution, Evolution delivered a scalable, multi-platform betting app marketing campaign that set a new creative benchmark for the industry—proving that FanDuel’s promise of betting anywhere resonates with audiences everywhere.
Client: TVG
Production & Post: Evolution
Director: John Shepphird
Producer: Mark Shockley
Editorial: Jeremy Poindexter @ Evolution
