Stranger Things 4 case study: how Evolution powered Netflix’s largest campaign weekend.

The challenge:

Delivering global campaign assets in a single weekend.

When Stranger Things 4 prepared to launch, Netflix set an unprecedented goal: capture all promotional content across stills, social, AV, EPK, and press in just one weekend. With the cast’s limited availability and overwhelming global fan demand, the challenge demanded flawless coordination across multiple departments. Netflix needed a production partner capable of handling scale, speed, and consistency while ensuring the creative stayed true to one of its most high-profile releases.

Stranger Things 4 cast and crew promotional photo shoot, produced by Evolution, a Los Angeles entertainment marketing agency specializing in theatrical releases and streaming campaigns.

Our solution:

Building the backbone of Netflix’s campaign production.

Evolution was brought in to design and manage the operational backbone for this ambitious production weekend. Acting as the connective link between Netflix’s internal teams and external crews, we coordinated scheduling, communication, and multi-platform production across consumer marketing, AV, photo, and press. Working across three Hollywood stages, our team oversaw the primary EPK units, supported still photography, and streamlined multi-department workflows—engineering a fully functional system with only one day of prep. With over 200 people on set per day, Evolution ensured every asset was delivered on time, on brand, and at the highest production quality.

The result:

Record-breaking engagement and streaming milestones.

The content produced during this campaign weekend became the foundation of Netflix’s global Stranger Things 4 marketing campaign, driving record-breaking fan engagement worldwide. The season went on to achieve Netflix’s most-watched English-language premiere at the time, surpassing one billion hours streamed. By combining strategic leadership with flawless production execution, Evolution enabled one of the most complex and compressed promotional campaigns in Netflix history—demonstrating our ability to deliver under extraordinary scale and pressure.

Client: Netflix
Production & Event Management: Evolution
Producer: Mark Shockley

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