When Advanstar Communications wanted to raise the global impact of their Licensing Expo International they turned to Evolution. Together with MNRWire, our proprietary digital distribution and marketing resource, we put together a comprehensive package that raised awareness about the expo and its attendees throughout the world.
The central element of our strategy was a 2 day, live streaming event. Evolution produced over 6 hours of content featuring a live host and interviews with executives from some of the biggest companies attending the expo. Click the images below to watch segments from the stream.
To heighten the impact and broaden the audience of the live stream, Evolution utilized MNRWire's powerful distribution and marketing tools. We released a series of press releases leading up to the show, and created a Multimedia News Release that houses important information and access to multimedia assets for the press. This page will be built on throughout the year, providing the press with an up to date account of all things licensing. Visit the MNR here.