Friday
Oct012010

Iron Man 2 VNR & Featurette

This project started in Salt Lake City, where Evolution spent two days at the Raytheon Sarcos testing facility with Iron Man 2 star, Clark Gregg, and the very impressive XOS 2 suit.  After a prep and shoot day, we flew the tapes back to our Santa Monica facility where we crash edited a VNR and online featurette to make our tight turnaround deadline and ensure the best possible pickup.

With the production and post complete, we took advantage of our full PR tool set to make sure the project reached as many potential consumers as possible.  To accompany our two satellite feeds we pitched both national and top 50 markets, while at the same time publishing an MNR to broaden our online impact.  You can view the MNR here.